An immersive theater experience built around heat, in every sense.

A story with over 12 scripted variations, so no two nights unfold quite the same way. For sponsors, it's a partnership with a proven, sold-out show, built directly into the experience itself, not a logo on a poster.

You eat hot sauce with the cast

Actors eat it onstage, you eat it in your seat. Everyone feels the burn together.

You're part of the party

Truth or dare, a secret confessional, dancing. It's a party you join, not a play you watch.

Every night ends differently

Your choices change the story, so people come back for the ending they missed.

You leave hooked on new sauces

Guests walk out braver, with new favorite brands they'd never heard of.

Pre-show tastings

Your sauce on the tasting table as guests arrive, run by your on-site rep or by our team.

A spot on the tasting menu

Featured in the show itself, as part of the menu the cast and audience eat through together.

Content you can use

UGC promo videos through the months of lead-up, plus an interview and feature for both of our channels.

Sales on the spot

Bottles for sale and raffled in-show, plus discount codes for every attendee.

HOT leads

A shared list of attendees: a room full of proven hot sauce fans.

Flexible investment

Partner early and invest in chunks to get the most out of the run.

CURIOUS? LET'S TALK.

Let's talk

Tell us about your brand and what you want out of the run, and we'll shape the partnership around it.

Choose a sponsorship tier that works for you

We'll walk you through the options so you can pick the level of involvement that fits your goals and budget.

Start collaborating

Use the months of lead time to build the campaign together, then get your sauce tasted live through pre-show tastings, in-show features, raffles, and on-site activations.

Global experiential marketing services market in 2026, projected to reach $71–73B by 2035

of consumers say a live brand experience makes them more inclined to buy from that brand

the word-of-mouth awareness for brands that use experiential marketing

of millennials would rather spend on a brand experience than buy through a traditional channel

Chrysler × Motown: The Musical

An estimated $6–8 million in marketing value on Broadway — a national TV campaign, a Times Square billboard, and a limited-edition Chrysler 300 tied to the show, in what The New York Times called an unprecedented Broadway-corporate partnership.

John Proctor Is the Villain · Spirit Week

A recurring series of post-show brand activations at Broadway's Booth Theatre — Van Leeuwen Ice Cream brought a free-scoop truck, and later rounds brought Levain Bakery, Milk Bar, poppi, and SoulCycle for bake sales, giveaways, and a themed ride.

The Macallan × Behind The City

A limited-run immersive piece by Third Rail Projects (the company behind Then She Fell), built around a pre-show cocktail experience at the Macallan Speakeasy and an intimate, guided story for two people at a time.

THAT'S HOT is a labor of love.

A lifelong love of theater, parties, drama, and of course, spice. With over 12 scripted variations, unending artistic generosity, and training in tasting insanely hot sauces, the passion of this team, both onstage and off, cannot be overstated.

Working as an actor in TV soaps, Marvel projects, and Off-Broadway shows in New York, I wanted to build something that combines my love of performance with my lifelong obsession with hot sauce. I genuinely didn't know if it was going to work, so I bet on myself.

And it worked.

I wanted a play that feels like a party you'd want to go to every night. I wanted to make everyone have hotter sauce than they were comfortable with and be in it, in real time, together.

And we were.

Laughing, crying, whether from the story or the spice, I'm excited for us all to be in it, together again. I'd love for you to be a part of it.